Contribute to business development with digital tools
ADAPTING
TO THE NEW
REALITY
TO THE NEW
REALITY
ADAPTING TO THE NEW REALITY
We work with payment per targeted action from the first month of placement
We cover VPN audience
Non-standard approaches to setting up advertising campaigns
High quality traffic
Large coverage
AGENCY ADVANTAGES
Promptness of edits and finalization of ideas
Caring customer service
Beneficial for any size business
You bring new brands to market
You work in B2B, B2C, B2G
You are a medium or large business
You are developing new business directions
WE ARE A RIGHT FIT if
You are a state organization
You need traffic from Russia, CIS countries or around the world
You need traffic for your own website, landing website or products that are sold through a marketplace
You bring new brands to market
You work in B2B, B2C, B2G
You are a medium or large business
You are developing new business directions
You are a state organization
You need traffic from Russia, CIS countries or around the world
You need traffic for your own website, landing website or products that are sold through a marketplace
we are a Right fit if
Work model
Determined on the bases of the advertiser's requests and our team's evaluation of the brief
CPA-model
Suitable if it's important to:
Suitable if it's important to:
agency system
Pay-per-action
Pay a fixed cost per targeted action based on your unit economics
Change negative experience with CPA affiliates
Increase the current number of targeted actions
Be confident in the quality of traffic without any fraud and appeal
Confirmation of the launch after the brief has been evaluated by our team
Launch media support
influence traffic allocation between channels
Test new traffic sources
Gain traffic from sources that are unavailable to most people
Get regular reporting and insights on campaigns
Obtain the type of traffic that other partners don't provide
Budget + agency commission
CPA-model
Suitable if it's important to:
Suitable if it's important to:
agency system
Pay-per-action
Pay a fixed cost per targeted action based on your unit economics
Change negative experience with CPA affiliates
Increase the current number of targeted actions
Be confident in the quality of traffic without any fraud and appeal
Confirmation of the launch after the brief has been evaluated by our team
Launch media support
Influence traffic allocation between channels
Test new traffic sources
Gain traffic from sources that are unavailable to most people
Get regular reporting and insights on campaigns
Obtain the type of traffic that other partners don't provide
Budget + agency commission
here is traffic for
anywhere in the world
europe
russia
CIS
asia
usa
here is traffic for anywhere in the world
russia
europe
cis
asia
usa
CASE STUDIES
alternative solutions for target audience search
Alternative Source
CPC
39.92 ₽
19%
CTR
AR
9%
Yandex Russia
CPC
190 ₽
CTR
8%
AR
4%
Yandex Russia vs Alternative Source
Subject:
Finance
Period:
March 2024
Operating model:
СРА
Objective:
Searching for untapped audience increasing the number of leads
Yandex Russia vs Yandex VPN
Subject:
EdTech
Period:
Март 2024
Operating model:
СРА
Objective:
Searching for untapped audience increasing the number of leads
Yandex VPN
CPC
131.74 ₽
CTR
19,47%
AR
9,09%
Yandex Russia
CPC
117.89 ₽
CTR
4,89%
AR
1,96%
Large electronics store
+8%
Conversion Rate
-10%
CRR (cost revenue ratio) relative to the previous year
-1%
Minimal decrease in CRR from month to month
GEO:
RUSSIA + WW
Period:
November 2023 - April 2024
Operating model:
Agency commission
Objective:
Increase in revenue and decrease in CRR relative to the same period last year, decrease in CRR from month to month
Main traffic sources: contextual advertising, product campaigns, targeted advertising, VPN audience attraction
CASE STUDIES
alternative solutions for online pharmacies
Search for alternative targeting in Yandex Direct
40%
vs
3%
Actual
Goal:
Find bundles where the auction is not overheated. Reduce СRR and increase revenue
Period:
May 2024
Work model:
Agency Commission
Objective:
Test 67 hypotheses for non-standardized bundles of advertising campaigns that will give a СRR not higher than 5-7%.
CRR
Actual
Other agency
Ad Dept
Average check
1150 ₽
Actual
Other agency
vs
2400 ₽
Actual
Ad Dept
Product-centered ads in Yandex and VK Advertising
370 ₽
Goal:
Run product ads for medical products and keep SRO (self-regulatory organization) < 750 rubles
Period:
November 2024
Work model:
Agency commission
Objective:
Solve the issue of passing moderation for product ads in medical subject. Test 108 bundles and identify the most effective ones
CPO
35%
CRR
Advertising placement in Google Ads
Goal:
Pass moderation and launch in Google. Keep CRR 5-7%.
Period:
May 2024
Operating model:
Agency commission
Launch and optimization:
Despite the system restrictions - moderation passed
- The advertiser used to fail the launch in Google Ads as the platform keeps blocking pharma ads. This makes advertisers refuse from placement on the platform.
- We managed to pass the moderation even though the marketplace partially blocked campaigns.
- We tested the hypotheses and effectively carried out placement despite the restrictions.
- Google Ads with less expenses generated 477,770 rubles revenue more than Yandex.
vs
5-7%
3%
Actual
CRR
Plan
challenge us
The principles of AD DEPT are transparency and convenience. Our team will be happy to help and answer all your questions to start cooperation.
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